832-908-4070
Heather Wright
BUSINESS STRATEGIST | MARCOM | PR
SALES | CONSULTING | FRACTIONAL
Bold MarCom Professional | Omnicompetent Polymath
About Me
My ideal partnership would be with a company that is also bold, highly motivated, and interested in growth. Innovation and integrity are a priority.
I am not married to a particular style of marketing or industry "voice". My most valuable skill is my natural ability to strategize for the big picture which is strengthened by the diversity of my sales and marketing skills/experience overall.
Despite official titles, many roles have also inadvertently functioned in a Chief of Staff capacity in Marketing; contributing to overall company strategy, synergy, goals, messaging, and tasks in all multiple departments.
SKILLED IN
Marketing - Branding - Websites - Advertising - Sales
Events - Presentations - Communications - eCommerce
SPECIALIZE IN PROJECTS FOR
Marketing Plans - Brand Strategy - Launch Plans
eCommerce Plans - Marketing Auditing
Sales/Marketing Synergy - Internal Communications
Working with remote teams nationally and internationally.
Work Experience
2006 - Today
FRACTIONAL DIRECTOR & CONSULTING
BUSINESS STRATEGIST
MARKETING SPECIALTY
Varied Full-time and Contract
B2B / B2C
National consulting and fractional roles for small to large businesses and start-ups. Advised B2B and B2C companies in business services, manufacturing, energy, special events,
e-commerce, automotive, fashion, engineering, construction, disaster recovery services, and more.
Direction and collaboration include:
-
Chief of Staff functions
-
Marketing Directing
-
Online presence
-
Social media content
-
Business Development
-
Public relations
-
Communications
-
Branding
-
Graphic Design
-
Print Design
Specialize in remote team collaboration.
2020 - 2022
PLANET THREE ELEVATION
Director of Marketing
Disaster Mitigation & Recovery Construction
Long-term Contract - Grant Cycles
B2C / B2G
During a global pandemic, fully and remotely rebranded and reorganized the marketing for a rapidly growing construction company working with Federal Disaster Mitigation grants and private homeowners, including complete website redesign, new print collateral, presentations, online branding, advertising, and social media management.
Through my work, in a 21-month period they have:
-
Improved their position on Google by 83%
-
Increased traffic to the website via: Organic by 221%, Social by 1,225%, and Direct by 170%
-
Website overall has seen a 248% increase in traffic
-
Achieved improved effectiveness of online advertising by 77% through social and Google ads
2018 - 2019
MEADOR STAFFING SERVICES
Director of Marketing
Staffing Agency
B2B / B2C
Directed the rebranding of a 50-year-old staffing firm. Upgraded communication methods, use of technology, company image, and employee engagement. Rebrand coordination included over 400 rebranded and new assets for 5 branch locations.
Accomplishments:
-
Increased website visits 562.51% year over year
-
Significant increases in Website and Job Board visits:
-
Increase of 680.26% in job listing views over the previous year
-
Increase of 428.15% in job applications over the previous year
-
Website ROI increased by 92.63% over the previous year
Rebranded 50-year-old company by managing, and in most cases, designing and implementing the delivery of:
-
401 assets and print collateral for a rebrand
-
Internal communications platform
-
Document cloud storage system
-
Intranet site
-
Employee engagement program
-
Email marketing standards
-
5-branch marketing plan
2006-2017
CTC, INC
Director of Marketing & Publicist
Custom Motorcycle & Auto Business
B2C / B2B
Rebranded company resulting in a national tour, including 5-month museum exhibition in Indianapolis and national speaking
engagements. Secured sponsorships from national companies and appearances that put the company on the map in the motorcycle industry.
• Created and directed marketing plan and budget
• Rebranded company with a new logo, taglines, websites, and collateral
• Crafted and controlled company reputation and message, as well as owner publicity
• Pitched and negotiated with production companies for national TV opportunities
• Arranged speaking engagements
• Planned and executed US tour schedule
• Authored press releases, communicating with media
• Prepare proposals, presentations, and sponsorship requests
• Designed trade show displays and collateral
• Graphic design for all marketing collateral, advertisements, websites, t-shirts, signs, posters, branding, etc
• Business development and planning for production parts line expansion
2017-2018
EPIQ - DTI
Marketing Manager - North America
Court Reporting Division
Global technology-enabled services leader in the legal industry
B2B
Laid the foundation of a new marketing plan for the North America Court Reporting division of an international, one-billion-dollar legal services company. In addition to the Marketing Manager role, and due to the rebrand timeline, I acted as the interim Digital Marketing Manager and Graphic Designer for the Court Reporting business unit during the transition phases of a merger.
Assisted in the rebranding process outside the scope of the role, including managing client-facing collateral and web content for an international company of 4000+ employees, as well as producing all print collateral for the business units in the US market.
By auditing and revising previous years’ marketing expenses and sources I was able to:
-
Reduce the costs expected for rebrand printing costs by 54%
-
Reduce the costs of client gifting by 30%, while applying a more personalized approach that connected clients with the sales team. Less generic printed promo items, more personal.
-
Implemented policies that improved communications within the 40+member sales team
2008-2009
HART ENERGY PUBLISHING
Global Sales Manager
FUEL Site Licenses
Global Energy Industry Publisher
Digital Information Access - Advertising/Sales
B2B / B2G
Managed site license contracts and advertising sales for upstream energy industry publications geared toward top-level executive readers.
-
Managed and prepared site license contracts and proposals for 100+ largest international oil & gas, automotive, and government clients
-
Promoted upstream energy industry magazine appealing to top-level executive readers
-
Increased revenue of client contracts from 3%-30% YOY
-
Exceeded projected advertising sales numbers by over 30%
-
Networked with Oil and Gas Investors and SME's at industry conferences
-
Renewed and upgraded electronic and print contracts for Upstream and Downstream newsletters
Personality Profiles
DiSC
DCI
Chancellor
MEYERS-BRIGGS
INFP
Empath | Mediator
ENNEAGRAM
Type 6
Wings 6w5 / 6w7
CLIFTON STRENGTHS
Learner, Individualization, Achiever, Arranger, Restorative
Contact Me
Phone:
832-908-4070
Email:
heatherwrightconsulting@gmail.com